InterGlobe Aviation Limited, parent company of IndiGo Airlines, has filed a lawsuit against Mahindra Electric Automobile Limited (MEAL), a subsidiary of Mahindra & Mahindra, over the use of the "6E" trademark. This legal battle, presented to the Delhi High Court, centers on Mahindra's newly launched BE 6e electric SUV. IndiGo contends that the use of "6E," a key part of its brand identity for 18 years, infringes on its trademark and could cause consumer confusion.
IndiGo Airlines operates under the International Air Transport Association (IATA) code "6E," using it extensively in branding and services such as 6E Prime and 6E Flex. The airline has registered "6E" across multiple classes, covering areas like electronic advertising and transport-related services. It asserts that the "6E" mark symbolizes its goodwill and reputation, making any unauthorized use a significant threat to its brand identity.
Mahindra launched the BE 6e electric SUV as part of its Born Electric (BE) portfolio, with trademark registration under Class 12, specifically for vehicles and related equipment. The automaker argues that its branding, "BE 6e," differs from IndiGo's standalone "6E" and is used in an entirely separate industry. According to Mahindra, the styling and context eliminate any possibility of confusion between the two trademarks.
The case, titled InterGlobe Aviation vs. Mahindra Electric Automobile Limited, was first presented to Justice Amit Bansal. While no judgment has been passed yet, the next hearing is scheduled for December 9, 2024. IndiGo seeks to prevent the use of the "6E" moniker in any form, arguing that Mahindra’s use dilutes its brand equity and creates the potential for consumer misinterpretation.
IndiGo maintains that the "6E" trademark is integral to its identity and has strong global recognition. The airline stated, “Any unauthorized use of the '6E' mark constitutes an infringement of IndiGo’s rights, reputation, and goodwill.” On the other hand, Mahindra clarified that it is in active discussions with IndiGo to reach an amicable resolution and is committed to complying with legal requirements regarding trademark disclosure.
As both companies stand firm on their positions, the case underscores the growing importance of trademarks in an era of diversified branding. It remains to be seen whether the Delhi High Court will find sufficient grounds for IndiGo's claims of infringement or side with Mahindra's argument of distinct industry use.
This dispute highlights the complex interplay between intellectual property and brand identity in an increasingly competitive market.
Written By Aaryan Majumdar
